Paper Trails
Branding, UI, UX (2019)
"Card" used for online promotions
Created by my brother Adam and me, Paper Trails is an online app which allows you to create memorable art prints from your Strava or GPX data of your most treasured adventures and achievements.

I handled the branding, user interface and most of the UX (as we worked on that together). Avoiding a rigid process and rather developing things as we went, it was a lot of fun, with plenty more features, enhancements and themes to come.

We designed and built our own customisable "themes" using the open-souce visual editor Maputnik for the Mapbox Style Specification. Learning about the deep world of map building which included OpenMapTiles (hill shading, contour lines, public spaces, etc.) and visual rankings of map elements at different zoom levels was both fun and tedious at times!
Create: Add Activity
Create: Layout Options
Create Page Options for Mobile
About & Help Pages
Core brand wordmarks – stacked and secondary, single-line versions
Online profile icons
Stationery: Promo Stickers
Stationery: Business Cards
Adam, our poster boy