Hi, I'm Jake — a visual identity and lettering designer, building brands that attract the right people.

With over 20 years of working with leading London agencies and global brands, I've remained an integrated, versatile designer with a strategic mindset. Obsessed with systems and expressive typography, I'm hands-on from concept through to delivery.

Originally from Cape Town and now based South of Bristol in the beautiful Mendips, where I enjoy outdoor pursuits. Together with my feline Head of Accounts (Rambo), I bring a can-do, joyful attitude to every project.

I also co-created and run Paper Trails, an online platform for the outdoor community, often partnering directly with Strava.