Hi, I'm Jake — a designer who builds brands that catch your eye, scale easily, and last.
With over 20 years of working with leading London agencies and global brands, I've remained an integrated, versatile designer with a strategic mindset. Obsessed with systems and expressive typography, I'm hands-on from concept through to delivery.
Originally from Cape Town and now based South of Bristol in the beautiful Mendips, where I enjoy outdoor pursuits. Together with my feline Head of Accounts (Rambo), I bring a can-do, joyful attitude to every project.
I also co-created and run Paper Trails, an online platform for the outdoor community, often partnering directly with Strava.
How I think
Perspective > Formula
Approach every project with a unique perspective, built around a specific problem.
Clarity > Complexity
The simpler a brand is to understand, the harder it works.
Curiosity > Convention
New tools, techniques, and the relationship between typography and emotion.
Services
Brand & Visual Identity
Art Direction
Motion Design
Typography & Lettering
Print & Packaging
Website Design & Build
Ways of working
Project-based
Fixed scope, fixed timeline. Best for brand builds, rebrands, refreshes or campaigns. I'm hands-on across the full project, bringing in trusted specialists when needed.
Day Rate
Flexible support for agencies or in-house teams.
Retainer
Guaranteed monthly support for ongoing creative work. Scaled to your needs.
Selected Clients
Strava
Netflix
Universal
Nat Geo
BBC
Disney+
adidas
Yeo Valley Organic
Network Rail
Features, accolades and recognition
Redesigning Logos
.Net Magazine #325
Feature on Paper Trails (2019)
Brand New
Mashable
Gizmodo
The Standard
Transform Magazine
Dadi Awards
Manchester City FC App (2011), Distinction
Talks
Plymouth University
Design Society
2024