Brand Identity (2020)

SaffaNanny is a new agency for finding the perfect nanny for your loved ones, without the stress.

Started by Paul, an old friend of mine who, through his own frustrations with the process, thought it could be a lot easier and simpler to find the right nanny for your family, particularly for South African families living in the UK.

Paul was after a very simple, modern and playful brand identity to start with, initially focusing purely on digital applications whilst the service grew and evolved. The end result retains the South African flair through deconstructed flag shapes and colours which can be used as flexible assets going forward in various layout configurations.

Flag deconstruction
Profile icons
Social messaging applications
Social messaging applications
Early explorations focused on adaptable doodles in the S.A. "Green & Gold" colourway