Paper Trails
Your sweat and tears as art
Created by my brother Adam and me, Paper Trails is an online app which allows you to personalise map prints from your Strava/GPX data to celebrate your adventures and achievements. Built from the ground up, from the brand identity to the interface, product and marketing strategy, the process was and remains very organic, running everything in our spare time.
✦ Services — Brand Identity & Strategy, Art Direction, Product Design, Digital Design
LOOK AND FEEL
We wanted the brand to be fun, eye-catching and synonymous with excitement and adventure. Strips of optimistic colourways and contour lines are layered sporadically, presenting a sense of freedom with a nod to the print process.
THE WEBSITE APP
After selecting one of many themes, users can customise their maps with their activity data, such as finishing time, duration and pace.
EVENTS
We also create bespoke, branded themes for specific running and cycling events which participants can personalise after their race. We’ve partnered with the Pan Celtic Ultra Series, The Great British Divide, Glorious Gravel, Great British Escapades, TRIBE and Maverick Race.
