Cycling, friendship, rebellion—and saving the cats.

Another creation of WrongWay.cc (see our Solstice Series project), Alleycat Ultra is a new cycling series designed to bring riders together, to enjoy a unique experience outside of the mainstream. WrongWay needed something visual to hold the space until it was fully realised, so we helped them out with a few raw-styled marks, icons and application examples to give them enough to spread the word and build momentum.