The Rhino Run is an unsupported gravel bike-packing race across Africa, from Namibia to South Africa. Created by Ryan Flinn (a.k.a "Rhino") at Curve Cycling, it's a unique event with a charitable cause. Learn more at rhino-run.com.

We explored a few options for a brand refresh with the aim of improving practicality across touch-points and strengthening the impact and recognition. A different route was decided on, sadly, but we felt it was wrong to keep this particular Rhino from the wild plains of the internet. Be free, little Rhino!