Bello Cyclist
World's first AIR-INK® cycling cap
Bello Cyclist partnered with us to develop an idea for AIR-INK®, the world’s first ink made from upcycled carbon emissions. AIR-INK® backed the concept, leading to the world’s first cycling cap printed with their ink. Created together with Kris Hajdu from Bello, the result turned pollution itself into a call for cleaner air.
Posted
29
.
02
.
2024
Shorts
CREDITS
Typography—Jake Brewer
Fuming
The design highlighted how riding bikes can lower air pollution, with illustrated messages shaped from the forms and textures of fumes and airborne particles.





