Our good friend Kevin, a familiar face in the industry, had an idea for a new style of recycling logistics. To set him apart, we leaned into his warm, outgoing Irish character — the qualities he was known for at previous companies, where everyone knew Kev as the guy who could sort anything, nothing ever a bother.

We explored some fast brand identity sprints to get the ball rolling, focusing on a bold identity featuring an expandable skip shape container which could adapt to any format.

The project was unfortunately paused when Kevin’s focus shifted in a new business direction, though, we had a lot of fun making these.