Go Ape
An identity to inspire adventure across all ages
Go Ape is can be found in 34 fantastic locations across the country, encouraging people to live life adventurously by challenging, exciting and surprising them, their friends and families. The aim was to create a new brand identity for Go Ape that would appeal to younger adults and new customers without alienating its core family audience.
✦ Services — Brand Identity
THE RESULT
We created a distinctive brand full of the excitement and character that resembles Go Ape. The main logo was designed to work everywhere in a '“sticker style” that suits any background, light or dark. A stencilled version was built to frame the excitement and adventure of the outdoors.
PROCESS
Early ideas were generated with hand lettering representing the shapes, movement and textures of the parks and activities. Individual emotions was also a key theme: experiences of fear, excitement, energy and fun. Example slogans were made to attract and excite customers.
WITH THANKS
Agency: Friendly Giants
Creative Director: Gavin Leisfield
Designer: Jake Walton