CHALLENGE
We couldn't find a decent way to commemorate a London to Paris ride we'd completed, and the options available didn't ignite us with excitement. Other print-making platforms lacked the customisation, Strava and Garmin activities get buried in your feed, medals get tossed into a box.

APPROACH
A framed memento was the answer — beautiful paper, personal, and a decorative reminder of what you're capable of (or just a fantastic experience). We needed enough variety of theme designs to cater for all tastes, and a brand with genuine personality.

IDENTITY
We drew from our 90s Cape Town upbringing — surf and skate culture. Magazines with bold editorial layouts, witty copy, collaged graphic elements, corner frames and sunset gradients. This helped us to not only stand out, but maintain the tactile nature throughout.

OUTCOME
Thousands of customers with prints on their walls, glowing reviews, and enough traction to catch Strava's eye — leading to two campaigns with adidas, creating bespoke themes for marathon finishers around the world.