An online platform to transform your achievements into art, using your Strava activities and GPS routes to create a personalised keepsake — from epic adventures to your best 5K. Founded and built with my brother Adam, my role spans brand identity, strategy, marketing, customer experience, UX/UI and product design.

To stand out from similar services, we drew on our early inspiration of 90s Cape Town surf culture: bold layouts, playful copy, sunset gradients and a sense of adventure baked into every detail. We caught Strava's attention and partnered with them on two campaigns with adidas.

Visit Paper Trails.