Paper Trails

Transforming achievements into art

Paper Trails turns your achievements into art. Link your STRAVA account or upload GPX files to create a personalised keepsake of your activities — from epic adventures to your best 5K. We built it with our brother company Brewer Logic after wanting to celebrate a special achievement and realising there was nothing out there that truly hit the mark, so we went for it.

SERVICES

Strategy, Brand Identity, Digital, Campaign

CREDITS

Development Brewer Logic

Define

After completing a London-to-Paris 24-hour ride, Adam and Jake Brewer wanted to mark the occasion with something which felt as meaningful as the experience itself. Frustrated by the lack of options, they set out to change that — combining their skills and love of the outdoors to fill the gap with a product that celebrates every adventure with the quality, excitement, and personal connection it deserves.

Define

Paper Trails website interface for adding Strava routes

APPROACH

Growing up in the 1990s in Cape Town, we were inspired by surf culture and wanted to channel the adventurous energy of that era into a brand that celebrates every achievement — from a first Park Run to an ultra-cycling ride across Europe. Pulling from the excitement and “can do” South-African spirit, it needed to be bold, brave and all-in.

Paper Trails printed promotional event flyers

DETAILS

Layered strips of colour, sunset gradients, and contour lines form a relaxed, collage-style composition, echoing outdoor landscapes and the trimmed paper offcuts from the print process. The result is a playful, tactile mix that captures the spontaneity and imperfect beauty of adventure.

Paper Trails winner prints for Pan Celtic Race

IMPACT

Since we launched in 2019, Paper Trails has created branded themes for a variety of UK events. We've been featured on The Running Channel's Christmas gift guide and received a number of mentions from top-ranking athletes, such as Jeff Pelletier. Attracting attention from STRAVA, we partnered on two challenges in a joint-collaboration with adidas: Best Efforts Marathon Challenge and the You Got This: 100 Days campaign.