The investment arm of Yeo Valley, rooted in 30 years of pioneering regenerative organic farming and backing businesses such as Origin Coffee, TRIBE and Wildfarmed. They needed a bold identity of their own — distinct enough to stand alone, connected enough to retain the warmth of Yeo Valley, as well as an online home to share investment updates.

I worked directly with the chief investment officers in distilling the core concept into two value pairs of Growth & Regeneration, Purpose & Impact, resulting in a mission-focused identity which is bold yet approachable, standing apart from typical investment aesthetics.