Yeo Ventures

Driving positive change with regenerative farming

As the investment division of Yeo Valley, Yeo Ventures are rooted in 30 years of pioneering regenerative organic farming, backing ambitious businesses such as Origin Coffee, TRIBE and Wildfarmed in driving crucial change. We helped them articulate their mission with a bold, impactful identity.

SERVICES

Visual Identity, Digital

DEFINE

Yeo Ventures needed a clearer, more impactful way to express their mission and value — to both investors via internal presentations, and the public. They wanted an identity of their own, while staying connected to Yeo Valley. Their mission is to transform the industrial food system into one that produces healthy, natural food and regenerates the planet and we distilled their values to two simple pairs: Growth & Regeneration, Purpose & Impact.

DEFINE

APPROACH

We focused on their core value: Impact. The identity needed to feel bold yet approachable, standing apart from typical investment aesthetics. Utilising Yeo Valley’s palette, we pushed these a bit further to stand on its own, yet retain the warmth and grounded qualities.

Yeo Ventures portfolio companies including Origin Coffee and Tribe

DETAILS

A typeface study found the right balance of flourish, approachability, and seriousness. The YV monogram, formed from overlapping letters and negative space, symbolises regeneration and growth, flowing through all brand applications. The new identity, with its use of negative space and curved diagonals, sharpened the focus on key data and statements, increasing their impact.

Studio Brewer created an exciting and mission-focused identity for us, through what was a highly professional yet friendly approach. Jake was fun to work with, and developed a series of ideas that quickly led to a refreshed brand that has gone on to receive great feedback from a variety of our stakeholders. Recommended in a heartbeat.

Ben Newton
Chief Investment Officer
Yeo Ventures