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Yeo Ventures
Yeo Ventures
Positive change through regenerative farming
Positive change through regenerative farming
Studio Brewer
for
Yeo Valley Organic Limited
Studio Brewer
for
Yeo Valley Organic Limited
Brand Identity, Presentation Design
Brand Identity, Presentation Design
2025
2025
Yeo Ventures
Positive change through regenerative farming
Studio Brewer
for
Yeo Valley Organic Limited
Brand Identity, Presentation Design
2025
The investment arm of Yeo Valley, rooted in 30 years of pioneering regenerative organic farming and backing businesses such as Origin Coffee, TRIBE and Wildfarmed. I created a bold identity of their own; articulating their mission and positioning them to attract new investment.
CHALLENGE
To become distinct enough to stand alone, connected enough to retain the warmth of Yeo Valley. They were part of the same family, yet had slightly different missions.
APPROACH
Working directly with the Chief Investment Officer and founders, we distilled the core concept into two value pairs: Growth & Regeneration, Purpose & Impact. The YV monogram anchors the identity, representing regeneration across every touchpoint. Bold headlines, clean lines and an approachable typeface allow key data to be easily digestible.
OUTCOME
Their new brand was quick to implement and immediately caught the attention of investors — bold, clear and easy to act on.
CREDITS
Yeo Ventures: Ben Newton, Matt Jeffs, Chris Gale
Design & Creative Direction: Jake Brewer
↑ Early logomark and type pairing development
↑ Early logomark and type pairing development
↑ Early logomark and type pairing development
Studio Brewer created an exciting and mission-focused identity for us, through what was a highly professional yet friendly approach. Jake was fun to work with, and developed a refreshed brand that has gone on to receive great feedback from a variety of our stakeholders. Recommended in a heartbeat.
Ben Newton
Chief Investment Officer
Yeo Ventures
Studio Brewer created an exciting and mission-focused identity for us, through what was a highly professional yet friendly approach. Jake was fun to work with, and developed a refreshed brand that has gone on to receive great feedback from a variety of our stakeholders. Recommended in a heartbeat.
Ben Newton
Chief Investment Officer
Yeo Ventures
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