Yeo Ventures • Studio Brewer

Yeo Ventures

Positive change through regenerative farming

Studio Brewer

for

Yeo Valley Organic Limited

Studio Brewer

for

Yeo Valley Organic Limited

Brand Identity, Presentation Design

2025

Yeo Ventures

Positive change through regenerative farming

Studio Brewer

for

Yeo Valley Organic Limited

Brand Identity, Presentation Design

2025

The investment arm of Yeo Valley, rooted in 30 years of pioneering regenerative organic farming and backing businesses such as Origin Coffee, TRIBE and Wildfarmed. I created a bold identity of their own; articulating their mission and positioning them to attract new investment.

Project Details

CHALLENGE
To become distinct enough to stand alone, connected enough to retain the warmth of Yeo Valley. They were part of the same family, yet had slightly different missions.

APPROACH
Working directly with the Chief Investment Officer and founders, we distilled the core concept into two value pairs: Growth & Regeneration, Purpose & Impact. The YV monogram anchors the identity, representing regeneration across every touchpoint. Bold headlines, clean lines and an approachable typeface allow key data to be easily digestible.

OUTCOME
Their new brand was quick to implement and immediately caught the attention of investors — bold, clear and easy to act on.

CREDITS

Yeo Ventures: Ben Newton, Matt Jeffs, Chris Gale
Design & Creative Direction: Jake Brewer

↑ Early logomark and type pairing development

Studio Brewer created an exciting and mission-focused identity for us, through what was a highly professional yet friendly approach. Jake was fun to work with, and developed a refreshed brand that has gone on to receive great feedback from a variety of our stakeholders. Recommended in a heartbeat.

Ben Newton
Chief Investment Officer
Yeo Ventures

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