CHALLENGE
To become distinct enough to stand alone, connected enough to retain the warmth of Yeo Valley. They were part of the same family, yet had slightly different missions.

APPROACH
Working directly with the Chief Investment Officer and founders, we distilled the core concept into two value pairs of Growth & Regeneration, Purpose & Impact. This needed to be evident across all visuals. Presentation assets needed to be simple, practical and easily highlight key data.

SOLUTION
The YV monogram anchors the identity, representing regeneration and growth across every touchpoint. Bold headlines, clean lines and stripped-back graphic devices, coupled with an approachable typeface created warmth without sacrificing impact. The result sits well apart from typical investment aesthetics, and investors noticed.