BBC Doctor Who • Studio Brewer

BBC Doctor Who

Lettering, Art Direction

In 2018, BBC Studios set out to reimagine Doctor Who as a global franchise for a new era with Jodie Whittaker as the Doctor. Working closely with the creative director, I led the art direction — building a concept around the fabric, dilation and direction of spacetime. We couldn't find an existing typeface that worked, so I crafted the logotype from scratch to bring those ideas to life in every letterform.

CHALLENGE
A show that constantly reinvents itself needed one logotype to work across 44 years of history — and everything still to come.

SOLUTION
A bespoke logotype built around spacetime — tactile crystal shards referencing time and resonance, a standalone insignia reimagining the Whoniverse, and hidden characteristics woven into every letterform.

IMPACT
Launched to widespread critical acclaim, featuring in Brand New, The Standard, Gizmodo, Mashable and Creative Bloq. Happy fans, happy BBC, happy us.

CHALLENGE
A show that constantly reinvents itself needed one logotype to work across 44 years of history — and everything still to come.

IMPACT
Launched to widespread critical acclaim, featuring in Brand New, The Standard, Gizmodo, Mashable and Creative Bloq. Happy fans, happy BBC, happy us.

CHALLENGE
A show that constantly reinvents itself needed one logotype to work across 44 years of history — and everything still to come.

IMPACT
Launched to widespread critical acclaim, featuring in Brand New, The Standard, Gizmodo, Mashable and Creative Bloq. Happy fans, happy BBC, happy us.

Agency: Littlehawk
Creative Director: Gavin Leisfield
Art & Design Direction: Jake Brewer
3D, Motion, Visualisation: Marcus Chaloner
Senior Designer: João Miranda

2018

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