The Rhino Run is an unsupported gravel bike-packing race across Africa, from Namibia to South Africa. Created by Ryan Flinn (a.k.a "Rhino") at Curve Cycling, it's a unique event with a charitable cause. Learn more at rhino-run.com. We explored concepts for a brand refresh to improve practicality and strengthen recognition. A different route was chosen, but this Rhino deserved to see the light of day. Be free!