The Rhino Run • Studio Brewer

The Rhino Run

Visual Identity, Lettering

The Rhino Run is an unsupported gravel bike-packing race across Africa, from Namibia to South Africa. Created by Ryan Flinn (a.k.a "Rhino") at Curve Cycling, it's a unique event with a charitable cause. I explored concepts for a brand refresh, including a bespoke logotype. A different direction was decided, but this Rhino deserved to see the light of day. Be free!

CHALLENGE
The main aims were to amplify excitement for entrants, improve practicality and increase recognition — preparing for partnerships with other events in the year.

SOLUTION
The bold, custom logotype and mark, accompanied by functional, hard-working typefaces capture the essence of courage, adventure and heart. Warm, sun-kissed colour tones with subtle textures mimicking the landscapes. Diagonal graphic devices to signal forward motion and capture the energy of the race.

CHALLENGE
The main aims were to amplify excitement for entrants, improve practicality and increase recognition — preparing for partnerships with other events in the year.

2026