The Rhino Run ✦ Studio Brewer

The Rhino Run

Restarting a unique African gravel cycling event

Studio Brewer

for

Curve Cycling

Studio Brewer

for

Curve Cycling

Visual Identity, Logotype

2026

The Rhino Run

Restarting a unique African gravel cycling event

Studio Brewer

for

Curve Cycling

Visual Identity, Logotype

2026

The Rhino Run is an unsupported gravel bike-packing race across Africa, from Namibia to South Africa. Created by Ryan Flinn (a.k.a "Rhino") at Curve Cycling, it's a unique event with a charitable cause. We explored concepts for a brand refresh and re-launch after a haitus, including a bespoke logotype. A different direction was decided, but this Rhino deserved to see the light of day. Be free!

Project Details

AIMS
To prepare for a re-start of the race, the aim was to prepare for brand partnerships and event partnerships, boosting recognition and making the brand easier to apply across all touch points.

SOLUTION
The bold, custom logotype and mark, accompanied by functional, hard-working typefaces capture the essence of courage, grit and adventure. The recognisable rhino mark being easy to apply over photography or used as an icon. Diagonal shapes and containers signal momentum, helping to drive excitement and capture the energy of the race.

CREDITS

Race Director: Ryan Flinn
Design, Creative Direction: Jake Brewer
Logo Lettering: Jake Brewer
Fonts: BBH Hegarty by Studio DRAMA