Curve Cycling POS
Taking the Curve story on the road
Curve Cycling, based in Melbourne, craft titanium and steel bikes built for adventure—from weekend gravel loops to continent-spanning expeditions. Every frame tells a story, and we created a campaign identity to bring that narrative to life through hand-drawn illustrations and point-of-sale materials for trade shows and dealers across Europe, including Bespoked.CC.
SERVICES
Campaign
CREDITS
Illustrations—Jake Brewer
Approach
A handcrafted approach echoed the tactile, human side of adventure cycling—mirroring the feel of their titanium and steel frames and the experiences they’re built to deliver.
Impact
The work sparked fresh excitement around the brand, drawing more riders and retailers to the stand and leaving Curve with a stronger presence in the European market. The buzz carried through to dealer relationships and sales, proving the hand-crafted approach resonated well beyond the shows themselves.
"Studio Brewer has worked with us on several projects and consistently delivered exceptional results. It fills me with pride to see them adopted by our dealers globally, becoming a fundamental part of Curve Cycling’s story. What stands out as a business partner is that Jake is a genuinely good person to work with. He’s a superstar."
Ryan Flinn
Co-Owner & Sales Director
Curve Cycling
