Bello Cyclist • Studio Brewer

Bello Cyclist

Lettering, Product Design

2020

Bello Cyclist approached me to develop an idea to pitch to Graviky Labs (born out of MIT) using their AIR-INK®: ink developed from up-cycled carbon emission. They backed the concept, leading to the world’s first of its kind and set the stage for future collaborations. Working closely with owner Kris, I created all the lettering, design and copy, which were also adapted for t-shirt graphics. Buy the cap here.

More info & credits

AIM
To use cycling as the obvious "vehicle" (pun excused) for lowering carbon emissions and to convey what the AIR-INK® product is, in the design.

SOLUTION
Rhyming slogans and witty copy, represented by fumes and smoke as letterforms to create intrigue, inviting onlookers to dissect the wording.

OUTCOME
Bello started selling the cap at blazing speed, and the slogans and messaging were being shared across social media. They've also invited other artists to contribute, continuosly working with AIR-INK®.

CREDITS

Bello Founder: Kris Hajdu
Designer: Jake Brewer
Lettering Artist: Jake Brewer
Copywriting: Jake Brewer