Bello Cyclist partnered with us to develop an idea for AIR-INK®, the world’s first ink made from up-cycled carbon emissions. AIR-INK® backed the concept, leading to the world’s first cycling cap printed with their ink. I created all the lettering, layout and copy. Alternates were also developed for t-shirt graphics. The result turned pollution itself into a call for cleaner air. Buy the cap here.