What started as a WhatsApp icon for a local running group quickly evolved into a recognisable identity which resonated with everyone in my local area. Taking advantage of our beautiful surroundings in the Mendips in very unstructured, loosely-arranged runs to get people moving without the burden of over-committing. Playful, almost awkward typography and subtle imperfections resemble fumbling through heather, bush-whacking and being covered in boggy water. The best.